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MFEA hosted a Webinar on Wednesday, January 28 at 1:00 pm ET. Dave Swanson, Founder & Managing Principal of SwanDog Strategic Marketing shared his perspective on marketing opportunities for financial marketers, what they can expect in 2009, and how they can position themselves to take advantage of the trends.
 Dave Swanson has 30 years of senior management and marketing experience, with 20 years in financial services. Before launching SwanDog in 2006, Dave served as Executive Vice President and Head of Distribution (sales and marketing) for boutique money manager Calamos Investments. He previously held positions as Chief Operating Officer of Van Kampen Investments, President and CEO of Scudder, Stevens & Clark, Canada, Ltd. and Managing Director and Head of Global Investment Products at Morgan Stanley.
His marketing experience includes serving as Chief Marketing Officer for Van Kampen Investments, Director of Marketing for the Morgan Stanley Funds and Director of Marketing for Kemper Funds. He holds a Master of Business Administration from the Kellogg Graduate School of Management at Northwestern University and serves as an Independent Trustee for an ETF Fund of Funds. | 
