Integrated Marketing Council Agenda

John Hancock Headquarters
601 Congress Street
Boston, MA  02210

Fund marketers, industry experts and consultants met at John Hancock Headquarters in Boston on Wednesday, September 12, to discuss specific issues and opportunities affecting this vital practice area. The event is designed for senior marketing strategists who will go through working exercises and have tangible recommendations and real case study experiences to take back to their teams.

Agenda highlights included:

• Integrated Marketing:  Where Does Digital Fit In?
• Fund Marketing's "New Normal"
• Advisor Insight Panel
• Interactive Roundtable Discussion