The IMC is comprised of senior strategists responsible for the development and execution of initiatives and strategies in the areas of marketing, shareholder communications, corporate image and public relations. Representatives exchange ideas, explore industry trends and discuss marketing and sales communications issues.
Mission To provide a community for senior marketing strategists that acknowledges the ways that marketing functions are integrated within mutual fund companies and provides a platform for the exploration of strategic direction, best practices and innovative approaches to build assets now and in the future.
