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Program Benefits and Testimonials

Program Benefits
Each year, millions of dollars are spent by the mutual fund industry to communicate with shareholders, educate investors and the public, meet legal or regulatory requirements and market products and services.
 
The STAR Awards program was created to recognize the extraordinary efforts of mutual fund companies in communicating with their various constituencies and in helping investors understand and benefit from mutual funds.
 
The program stands as the only competition of its kind, open to all fund companies, judged by professionals in the industry, and recognized by the media as an important barometer of excellence.
 
Now in its 14th year, the program offers key benefits to the companies who win a coveted STAR and provides a platform for the fund industry to acknowledge its ongoing commitment to helping people understand and benefit from mutual funds.

STAR Awards Winners:

Receive their awards at the STAR Awards Dinner and Celebration each Fall in Chicago

Are announced in nationally-distributed press releases

Are recognized at the MFEA website

Receive use of STAR Awards artwork for use in communications and promotions

Are included in other MFEA publicity efforts

Benefit from STAR recognition in publicity with shareholders, advisors, employees and the media













Testimonials

“At Ariel, we have found the Mutual Fund Education Alliance STAR Awards to be incredibly motivating to our creative team. The awards are determined by our peers, which challenges all of us in the industry to continually raise the bar in our communications programs. While we are all competing for the coveted STARS, there is also a spirit of camaraderie among firms to find better ways to build trust and stronger relationships with shareholders.”

Merrillyn Kosier, Executive Vice President,
Chief Marketing Officer, Mutual Funds
—Ariel Investments

“The STAR Awards are among the most prestigious in the industry, and Fidelity Investments has been honored to have won several for excellence in communications and education over the years. The Mutual Fund Education Alliance’s rigorous evaluation of each entry—focusing not only on quality but on proven metrics—makes the STAR a coveted distinction.”

Jacqueline Fearer, Vice President , Communications
—Fidelity Investments

 

 "The STAR Awards provide valuable feedback to us for both our online and offline initiatives.  It allows our peers to judge us on how well we are doing compared to others in the industry.  We look forward to entering our best materials each year." 

Brian Melter, Vice President, Head of Operations
—Wells Fargo Advantage Funds

 

 "It was great to be recognized by our peers, but the accomplishment garnered great acknowledgement for my marketing team within our entire organization.  It provides a great sense of achievement."

Chris Maddox, Vice President, Marketing Communications,
Asset Management Marketing
—Columbia Management

 

 “Participating in the STAR Awards has allowed us to gain recognition from our peers for all of the hard work we put into our websites on a daily basis. The feedback we’ve received has been both pointed and pertinent and has helped us speed up the progress we’ve made in improving our sites.  Earning STAR Awards has also provided us with another 'arrow in our quiver' from a marketing standpoint.”

Troy Seitz, Assistant Director, Product Marketing
—Principal Funds