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STAR Awards Entry Categories

The folllowing are the current entry categories for the STAR Awards.
View Categories (PDF)

 
Retail  Communications
1. Introduction Kits—Enter shareholder fulfillment kits, prospectus or communications packets.
2. Annual Report—Enter your current annual or semi-annual reports.
3. Educational Brochure—Enter your brochures on educational topics (excluding IRA and Retirement) such as college planning, asset allocation, taxes, etc.
4. Newsletter—Enter your printed shareholder newsletters.
5. Magazine—Enter magazine-style shareholder communications.
6. Special Communications—Enter your printed educational programs or special-message mailings targeted at current and/or prospective shareholders.
7. Special Retirement Communications—Enter educational brochures, mailings or programs focusing on retirement or retirement planning. 
8. Electronic Newsletter—Enter your electronic shareholder newsletters. 
9. Online Marketing Campaign—Enter online or e-mail marketing campaigns targeted to shareholders. 
10. Online Innovation—Enter unique Website features or programs of retail websites that demonstrate innovative approaches to online fund technology. 
11. Website—Enter your Websites that serve retail investors. 
12. Print Ad Campaign—Enter your printed advertising campaigns targeted to retail investors. 
13. Multi-Media Ad Campaign—Enter your multi-media advertising campaigns targeted to retail investors.
14. Wild Card—Enter special communications that do not fit other categories. Be creative! 
15. Overall Communications Award—Top Award presented in the Retail communications area. There is no entry fee for this award. To be considered a firm must submit a minimum of three entries in categories 1-14 including at least one print entry and one electronic entry.

Advisor Communications
16. Introduction Kit—Enter your materials presented to advisors, broker/dealers or other intermediaries introducing a fund company and its products. 
17. Newsletter—Enter your printed advisor newsletters.
18. Printed Communications—Enter your printed educational programs, sales ideas or mailings targeted to financial advisors or other intermediaries.
19. Special Communications—Enter your printed special-message mailings targeted to financial advisors or other intermediaries.
20. Communication Campaign—Enter campaign materials targeted to financial advisors or other intermediaries. 
21. Electronic Newsletter—Enter electronic newsletters targeted to financial advisors or other intermediaries. 
22. Online Advisor Services—Enter unique services offered through company Websites to advisors and other intermediaries such as client access, business-building tools and sales ideas. 
23. Online Marketing Campaign—Enter online or e-mail marketing campaigns targeted to financial advisors or other intermediaries.
24. Online Innovation—Enter unique Website features or programs of advisor websites that demonstrate innovative approaches to online fund technology. 
25. Website—Enter Websites that serve financial advisors and other intermediaries.
26. Print Ad Campaign—Enter your printed advertising campaigns targeted to financial advisors or other intermediaries. 
27. Multi-Media Ad Campaign—Enter multi-media advertising campaigns targeted to financial advisors or other intermediaries. 
28. Wild Card—Enter special communications that do not fit other categories. Be creative! 
29. Overall Communications Award—Top Award presented in the Advisors communications area. There is no entry fee for this award. To be considered a firm must submit a minimum of three entries in categories 16-28 including at least one print entry and one electronic entry.

Plan Participant Communications
30. Introduction/Education Kit—Enter your materials presented to plan participants introducing a retirement plan's investment options and educating them on benefits of the investment process. 
31. Ongoing Education Brochure—Enter your print materials provided to plan participants to reinforce previously delivered education efforts. 
32. Newsletter—Enter your newsletters targeted to plan participants.
33.
Plan Conversion Communications—Enter your materials designed to explain the transition from one retirement plan to another.
34.
Retirement Communications—Enter your educational brochures or packages on retirement or IRAs targeted to plan participants.
35.
Plan Participant Program Campaign—Enter your program campaign materials targeted to plan participants.
36.
Plan Sponsor Communications—Enter your educational materials or collateral targeted to plan sponsors or adminstrators.
37.
Email  Communications—Enter your plan participant communications developed to be delivered via e-mail.
38.
Online Marketing Campaign—Enter online or e-mail marketing campaigns targeted to plan participants.
39.
Wild Card—Enter special communications that do not fit other categories. Be creative! 
40. Overall Communications Award—Top Award presented in the Plan Participant communications area. There is no entry fee for this award. To be considered a firm must submit a minimum of three entries in categories 30-39.